The Story
Behind the Lab

My name is Bill Hurston.

I didn’t start as a leadership coach.

I was a CPA, a business advisor, and a high performer who consistently delivered results.

But when I had to build and lead my team in my first business, everything changed.

I thought I was ready. I wasn’t.
I was too sharp when I should’ve coached.
I corrected more than I connected—and it cost me.

Through pressure and painful mistakes, I learned what books couldn’t teach:
Leadership takes practice.

That’s why I built the Leadership Lab—
for first-time and mid-level managers who need structure, feedback, and space to grow in real-time.

Because leadership today is messy.
The pressure’s constant. The expectations are high.
And too many good people are still figuring it out on their own.

You don’t need more content.
You need to practice what matters—before the stakes get higher.